In this blog post, I will talk about the best smartwatch brands in India.
The popularity of smartwatches in India is skyrocketing, and as a result, India has become the world’s second largest smartwatch market.
International Data Corporation‘s (IDC) latest data shows that India shipped 12.0 million units in 3Q22 (July-Sep), up 178.8% YoY.
According to a report by Counterpoint Research, India has overtaken China to become the second largest smartwatch market in the world, mainly due to local Indian brands like Fire-Boltt and Noise.
In today’s blog post, I will share with you some of the leading smartwatch brands that are introducing high-quality smartwatches in India.
Alongside presenting factual information, I will also provide my personal insights and opinions about these brands.
Best Smartwatch Brands in India
1. Fire-Boltt
Fire-Boltt has become India’s number one smartwatch brand, with a market share of 28% in Q2 of 2022.
Let me tell you that Fire-Boltt is a local brand started in 2015 by siblings Arnav Kishore and Aayushi Kishore.
Fire-Boltt does not manufacture its smartwatches in India; they are manufactured in China and then rebranded and sold by the company.
The brand has launched over 40 smartwatch models; Bluetooth calling smartwatches and AMOLED display smartwatches are the most popular ones.
I asked many of my friends and colleagues for their opinions on the best smartwatch brands, and the majority mentioned Fire-Boltt as their top choice.
The common reason that I discovered is the affordability for which this smartwatch brand is well-known.
Fire-Boltt mostly keeps its smartwatches in the low-budget segment so that more and more people can afford them.
The company offers many great features even in the budget range of 2000, which other brands cannot do, which is why Fire-Boltt has gained a lot of popularity in the offline market.
On the other hand, if we talk about the online market, apart from its website, Fire-Boltt also sells its smartwatches on leading E-commerce platforms like Amazon and Flipkart.
Fire-Boltt has signed popular personalities such as Virat Kohli, MS Dhoni, Vijay Devarakonda, and Kiara Advani, which has significantly boosted the brand’s popularity and fostered trust among the younger generation.
So, when it comes to the best smartwatch brand, Fire-Boltt is my top priority. I have compiled a list of the top Fire-Boltt smartwatches, and I highly recommend checking them out.
2. Noise
Having gained immense popularity in offline and online markets, Noise is one of the leading wearable brands in India.
The Noise was founded in 2014 by Amit Khatri and Gaurav Khatri, who used to sell smartphone cases in the early days.
But Amit & Gaurav saw the smartphone revolution and realised that smartphone accessories would be the next big thing in India, with a phone at the centre of most people’s lives.
And finally, they decided to sell smart wearables and wireless headphones.
I wanted to tell you that Noise was one of the first brands in India to offer truly wireless earbuds.
Let me tell you that Noise is listed as a bestselling brand on Amazon and Flipkart.
Noise has done extensive research on Indian consumers, and it would not be wrong to say that Noise has cracked the Indian smartwatch market.
In the coming days, Noise will become one of the biggest brands in India and globally.
Noise has launched more than 30 different models of smartwatches which fall under different categories.
They have made different brand ambassadors for all these categories for their marketing.
Recently Noise partnered with HRX (a fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment) to launch the X-Fit series, for which Bollywood actress Vaani Kapoor has been made the brand ambassador.
In addition to that, Noise has also enlisted Indian cricket captain Rohit Sharma, wicket-keeper batsman Rishabh Pant, and most recently, Virat Kohli as brand ambassadors.
Let me tell you that Rohit Sharma has launched his limited edition smartwatch – NoiseFit Fusion, which was India’s first full-touch hybrid smartwatch.
And if you’re interested in this smartwatch brand, here is a curated list of the top-rated Noise smartwatches that you should definitely consider.
3. boAt
The boAt is an Indian brand that has overtaken the world’s biggest brands in the wearable market.
Let me tell you that in the year 2014, Aman Gupta and Sameer Mehta started boAt as an audio brand that made affordable, durable and ultra fashionable audio products.
If you have seen Shark Tank India, you must have seen Aman Gupta as a shark, many of whose videos went viral on social media.
The boAt has launched more than 30 smartwatch models so far and has signed many prominent personalities like Rishabh Pant, KL Rahul and Rashmika Mandanna for their promotion.
The boAt is a trusted brand that has garnered loyal customers across the globe, including in India; the critical factor behind boAt’s success is that it has bridged the gap between the cheap segment and the premium segment by launching products in the affordable segment.
And if you want to take a look at their best models, here is a list of the top-rated boAt smartwatches.
4. Amazfit
Amazfit is a smart wearable brand established in September 2015 by Zepp Health.
In addition to smartwatches and fitness bands, the brand provides equipment related to health and fitness.
Amazfit has so far launched more than 25 models of smartwatches under three different categories, namely Sports, Basic, and Fashion.
I haven’t seen this brand partnering with any big Indian celebrity yet, but they are trying to make their online presence very strong through social media.
Amazfit smartwatches are known for their excellent quality and accurate health features, although they fall in the slightly premium segment.
I would like to recommend this brand to those with a reasonable budget; you can go for this smartwatch brand.
Here is a comprehensive list of the best Amazfit smartwatches that you should consider exploring.
5. beatXP
beatXP was not initially established as a smartwatch brand but as an innovative fitness and wellness start-up based in Gurgaon.
It was founded in 2020 by Harsimarbir Singh, Dr. Vaibhav Kapoor, and Dr. Garima Sawhney in response to the impact of COVID-19.
However, the overwhelming popularity of smartwatches didn’t spare the brand, leading beatXP to venture into the smartwatch market with their line of budget-friendly smartwatches.
I never thought it was possible to find an AMOLED display smartwatch within the 2000 budget range, but beatXP made it a reality.
They introduced the Unbound Neo, featuring a sharp AMOLED display.
Currently, beatXP boasts a portfolio of more than 10 smartwatch models, all equipped with exceptional features like high-resolution displays, BT calling, and reliable health monitoring.
If you’re in search of a brand that offers low-budget smartwatches with all the necessary features, beatXP might just be the perfect choice for you.
Here is a list of the most popular beatXP smartwatches to consider.
6. Fitbit
Spanning more than 100 countries, Fitbit is an American consumer electronics and fitness company founded in 2007 by James Park (CEO) and Eric Friedman (CTO).
The brand is known for premium health and fitness smartwatches, and Samsung’s name comes at the top of its rivals in terms of the segment.
The most exciting thing about this brand is that in the year 2021, this brand was acquired by Alphabet Inc, the parent company of Google.
Fitbit is trying to dominate the Indian market with its premium smartwatches.
I have used all these smartwatches, and I would like to say one thing all the smartwatches from Fitbit are health and fitness-centric and are known for better accuracy.
Best Fitbit smartwatches (based on my personal opinion)
7. Samsung
Samsung has made its mark not only in India but all over the world through its smartphones, and now we are witness to their premium smartwatches.
Samsung gained a lot of popularity in the smartwatch market through its Galaxy Watch 4, and now, they’re trying to carry forward the same legacy with the Galaxy Watch 5.
All these smartwatches fall in the premium segment, which only high-end users can afford.
Best Samsung smartwatches (based on my personal opinion)
8. Apple
Apple needs no introduction.
It is one of the most valuable brands in the world, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.
Apple, through its policies, has maintained its separate userbase that buys only this brand’s products, and it is increasing year after year.
It is the world’s most premium smartwatch brand, so its user base is small but loyal because Apple takes care of every convenience and privacy of its users.
Let me tell you that all Apple watches are only compatible with iPhones; you cannot connect them with any Android phone.
So, if you are an Android user, do not think of buying an Apple watch.
You must have heard of many incidents where emergency alerts sent by Apple Watch saved many lives, showing that Apple provides useful features through its smartwatches.
Best Apple smartwatches (based on my personal opinion)
Best Smartwatch Brands in India: Bottom Line
It cannot be denied that Apple is the world’s largest smartwatch brand, but most people in India belong to the middle class, making it very difficult for them to afford the most expensive smartwatches.
And this is the reason why brands like Fire-Boltt and Noise perform much better than Apple in the Indian market.
These smartwatch brands attract a large segment of India by launching watches in the affordable range.
I have used many smartwatches from both brands, but if it is a matter of choosing one brand, I would prefer to go for Fire-Boltt.
I have several reasons for saying this.
In Fire-Boltt smartwatches, we see outstanding features at a low price, their design and build quality are also excellent, and due to this, the growth of this smartwatch brand is increasing manifold year after year.
