5 Most Trusted Earbuds Brands (Based on Market Dominance) in India
The audio market is full of earbuds from various brands, but only a few stand out for their exceptional quality and reliability.
The brand of earbuds you choose can greatly impact the overall listening experience, from sound quality to comfort to durability.
This is why it’s important to choose earbuds from a trusted brand that has a proven track record of delivering superior products.
In this article, we’ll take a closer look at the most trusted earbud brands in the market today and what makes them stand out from the rest.
From long-lasting quality to cutting-edge technology, these earbud brands are paving the way for the future of audio.
So, whether you’re an audiophile or just looking for a reliable pair of earbuds, be sure to keep these top brands in mind.
Best Earbuds Brands in India
1. boAt
The boAt is an audio brand that has taken the Indian market by storm.
With an impressive 46% market share of true wireless earbuds, boAt has established itself as a leader in the audio industry.
The brand has made its mark by delivering high-quality audio products at an affordable price, making premium sound accessible to a wider audience.
The boAt was founded in 2014 by Aman Gupta and Sameer Mehta with the aim of providing consumers with a range of audio products that are both affordable and fashionable.
Their goal was to offer a unique combination of affordability, style, and quality to audio enthusiasts.
Over the years, boAt has expanded its product line to include earbuds, headphones, speakers, smartwatches, and more.
The brand has quickly become popular among consumers, thanks to its focus on design, quality, and affordability.
One of the key factors behind boAt’s success is its focus on innovation.
The brand is constantly exploring new technologies and materials to create products that offer a better listening experience.
For example, boAt’s earbuds come equipped with unique features such as ENx technology, IWP technology, and active noise cancellation, making them a popular choice for consumers looking for a premium audio experience.
Another reason for boAt’s popularity is its commitment to delivering products that are both stylish and functional.
Moreover, boAt’s earbuds are designed for comfort, ensuring that users can wear them for extended periods without experiencing any discomfort.
The brand boAt has experienced a tremendous increase in popularity after its co-founder, Aman Gupta, appeared on the highly acclaimed television show Shark Tank India.
As a result, products from this brand have become a must-have for every audio enthusiast.
2. Noise
Noise is a brand that has made a name for itself in the market of wireless earbuds.
The brand is based in India and has been able to capture 8% of the market, making it the second-best earbud brand in the country.
The Noise was founded by Amit and Gaurav Khatri with the aim of providing high-quality Bluetooth earphones and other audio accessories at affordable prices.
They noticed that the market lacked good quality earbuds that were accessible to the masses, so they decided to create a brand that would fill this gap.
Noise earbuds are designed for modern, tech-savvy consumers who want a seamless listening experience.
The brand offers a range of audio devices, including truly wireless earbuds, neckbands, and earbuds with a wired connection.
They come in various colors and designs, making them stylish accessories that can be worn with any outfit.
The brand has been making the right noise with its focus on affordability, quality, and customer service.
Noise has a strong online presence and sells its products exclusively through its website and online marketplaces.
The brand has also managed to reach every home in India with its effective online marketing campaigns.
Noise is dedicated to providing its customers with the best possible experience, and it shows in the feedback the brand receives from its customers.
The brand is known for its responsive customer service and for offering products that are easy to use and offer excellent sound quality.
With its focus on quality and affordability, Noise is well-positioned to continue its growth and become a leading brand in the Indian earbud market.
3. Boult Audio
Boult Audio is a premium earbud brand that holds a market share of 7% and is positioned in third place in the market.
The brand is dedicated to delivering the best audio experience to its users by using cutting-edge technology and innovative designs.
Boult Audio was established with the vision of delivering a superior audio experience to music lovers and audiophiles.
The brand has consistently delivered high-quality earbuds that offer great sound quality, durability, and comfort.
To reinforce its commitment to quality, Boult Audio has signed on Saif Ali Khan and cricketer Suryakumar Yadav as brand ambassadors.
These famous personalities embody the brand’s values of excellence, innovation, and style, making them the perfect fit as ambassadors.
The brand’s earbuds are engineered to deliver immersive, lifelike sound that brings out the best in your music.
Boult Audio uses advanced sound engineering techniques and materials to ensure that their earbuds provide a dynamic, powerful audio experience.
The earbuds are also designed with comfort in mind, with soft, ergonomic ear tips that fit snugly and comfortably in your ear.
Boult Audio is a brand that is dedicated to delivering premium audio experiences to music lovers and audiophiles.
4. Mivi
Mivi is an Indian-based earbud brand that has made a significant impact in the market.
With 6% of the market share, Mivi holds the fourth position in the industry.
The company was established by Viswanadh Kandula and Midhula Devabhaktuni, who named the brand after their own names – (MI)dhula and (VI)swanadh.
Despite having no prior tech experience, the “MIVI couple” left their jobs in the US to return to India and start the company.
Mivi’s journey began in 2015, with a mission to make Made in India earbuds that can compete with the best in the world.
The company focused on delivering superior sound quality, comfortable fit, and innovative features to its customers.
In a short span of time, Mivi established itself as a trusted brand and became a household name.
The company has a unique business model that combines online sales with a robust after-sales support system.
Mivi has its own manufacturing unit in Hyderabad, where it produces its earbuds.
The manufacturing process is highly automated, ensuring that every earbud is of the highest quality.
Mivi’s commitment to quality has earned it a loyal customer base and has helped it grow its market share.
The brand offers a wide range of earbuds, catering to different needs and preferences.
From wireless earbuds to noise-cancelling earbuds, Mivi has something for everyone.
Mivi’s success story is a testament to the fact that an Indian brand can not only compete but also lead in the global market.
The brand’s innovative products, excellent customer support, and focus on quality have made it a leader in the earbud market.
With a bright future ahead, Mivi is set to continue delivering exceptional products and experiences to its customers.
5. pTron
pTron is a well-known earbud brand that has made a name for itself in the market.
With a 4% market share, the brand holds the fifth position in the market, showcasing its popularity and success among consumers.
The brand is known for its innovative and affordable earbud products that cater to the needs of its diverse customer base.
The company has a story rooted in the vision of its founder, Ameen Khwaja.
In 2014, Khwaja founded pTron with the goal of making technology accessible to everyone, breaking down the barriers that prevent many people from experiencing the benefits of cutting-edge audio products.
Today, pTron is a subsidiary of Palred Electronics Private Limited, which is itself a subsidiary of Palred Technologies Ltd, a public-listed company that has been trading on the BSE and NSE since 2004.
Despite being part of a larger organization, pTron has remained true to its founding vision, offering a range of high-quality audio products at prices that are accessible to everyone.
Over the years, pTron has consistently delivered on this promise and has earned a reputation for producing quality earbuds that are both stylish and functional.
pTron’s success can be attributed to its commitment to innovation.
The brand regularly introduces new products that are equipped with the latest technology and features.
This has helped pTron stay ahead of its competitors and maintain its position as a market leader.
In addition to its innovative products, pTron has also made significant investments in marketing and branding.
The brand recently unveiled a new brand identity and logo, which has helped it better connect with its customers and reinforce its position as a leading earbud brand.
pTron’s products are widely available in the market and are sold through a variety of retail channels, including online marketplaces, brick-and-mortar stores, and distributors.
The brand has a strong online presence and has been able to tap into the growing e-commerce market in India.
pTron is a dynamic brand that has been able to carve a niche for itself in the market through its innovative products, strong marketing efforts, and commitment to affordability.
With its focus on delivering high-quality audio products at an accessible price, pTron is well-positioned to continue its growth and success in the future.
The Bottom Line
To put it all together, the earbud market in India is overflowing with a plethora of options, ranging from budget-friendly to premium.
Amongst all the brands, boAt, Noise, Boult Audio, Mivi, and pTron have emerged as the top five players, offering high-quality audio, durable designs, and great value for money.
Each earbud brand has its own unique offerings, and it ultimately comes down to personal preference and budget when choosing the best earbuds for oneself.
Whether you are looking for the best bass, sound quality, or style, these top earbud brands have something for everyone, making it easier to find the perfect pair of earbuds that meets your needs and enhances your listening experience.
You can find all the information about the market share of these top earbuds brands in India in this Business Insider report. It’s definitely worth checking out.
